Microsoft Dynamics for Marketing - Jump Start

The Microsoft Dynamics for Marketing Jump Start two-day hands-on course is ideal for Functional Consultants, Marketing Professionals and anyone interested in learning about the newly released Microsoft technology that bridges the gap between Marketing and Sales departments.

You will work with a trial environment and explore the features of Microsoft Dynamics for Marketing.

Screenshot of Customer Journey in Dynamics for Marketing

Outline

Prework

You must complete the following before attending the class to maximise classroom learning. Instructions will be provided, and we will assist you if any issues arise.

  • Provision a Dynamics 365 trial with the Sales App
  • Provision Dynamics for Marketing on your Dynamics 365 Trial

Day 1

  • Core functionality of the D365 Marketing App
  • Dynamics 365 and Azure features used by Marketing
  • Dynamics 365 Marketing licensing, pricing and quotas
  • Install the Dynamics 365 Marketing App for trial or production
  • Configure the Marketing App including users, security and application behaviour
  • Build and utilise Customer segments
  • Create basic Marketing emails and go live
  • Create a basic Customer journey
  • Create basic landing pages and integrate with Marketing emails

Day 2

  • Create an advanced Customer Journey with triggers and signup
  • Configure automatic lead generation and scoring
  • Create and deploy Marketing pages
  • Configure and use segmentation, lists and subscriptions
  • Plan and manage events integrated with the Marketing app
  • Engage with Customers via the Portal
  • Configure and deploy online surveys
  • Track key events such as web site visits, social media clicks and banner clicks
  • Integrate the Marketing app with LinkedIn Lead Gen

Trainer

This course is delivered by Peter Clements of CRM Knowledge.

Is this course for me?

You should be comfortable using Dynamics 365 for Customer Engagement, in particular the Sales App and have a working knowledge of Office 365.

You will work on a Dynamics 365 trial which you can use after the course.

Contact Details

Expert CRM Services
Ground Floor, Unit 1, The Exchange
9 Station Road, Stansted
Essex
CM24 8BE
01279 263646 Contact us